News — Publicity, Publicity

Inspired by the phrase "Publicity. Publicity. Wohoooow!" Patta’s latest collection with Nike features multiple creative expressions including apparel, footwear and a campaign for which they collaborated with a group of 11 artists.

“Traveling. Visiting each other. Getting to know each other. For us, that is where the collaboration between Nike and Patta started,” explains Patta’s Vincent Van de Waal.

The phrase, "Publicity. Publicity. Wohoooow!,” stems from another sort of collaboration — the spontaneous “happenings” of 1960s...