The atmos x Nike Air Max 2 Light ballot is now closed. All winners will receive an email on Thursday April 4th. Good luck!
In every major European city, there’s a strong standing love affair with Nike Air Max. When it comes to London, Air Maxes are tied in to the city on a cultural level as well. They correlate with key musical moments, from the inception of acid house and garage all the way to grime. Growing up as a kid, the Air Max gave the wearer a certain social status way before the popularisation of mobile phones. Coinciding with Nike Air Max Day, The Drop Date have partnered up with Sneaker Freaker and StockX to showcase London’s...
The Jordan 3 Retro TH SP ballot is now closed. All winners will receive an email on Firday March 29nd. Good luck!
“AIR JORDAN 3 RETRO TH SP"
The “first” Shox was created in 1997, but the beginning of the Shox is rooted in another time and place. In 1984, Bruce Kilgore, who began his career as a footwear designer 1979 at the Nike Research & Development facility in Exeter, developed a contraption which started the project.
It wasn’t until 1997 that the “solution” of twin plates with foam columns birthed the original Nike Shox—appearing on athletes’ feet en masse in 2000 with the R4.